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Clarizen going after Microsoft Project users

By Chris Kanaracus , IDG News Service , 04/30/2008
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Clarizen, like other small vendors in the on-demand project-management software space, is trying to lure Microsoft Project customers.

The company echoes competitors like LiquidPlanner in declaring Project as something too complicated for most users' needs.

Starting this week, Clarizen is dangling a potentially tempting new carrot -- big discounts for Project customers who switch.

"Microsoft Project may be a great tool for some people. But for most people, it's just not," said Eran Aloni, vice president of product marketing.

Users can import Microsoft Project data into Clarizen. The software lets them survey their project's progress, plan budgets and create reports. It also incorporates collaborative features such as "wiki-like" notes and discussion boards. Other features include e-mail alerts for matters such as upcoming deadlines.

The company uses a per-user monthly license model, but also allows non-licensed users to have a degree of interaction with the system. Project progress reports can be sent to non-licensed users, who can then update the status of their assigned tasks via e-mail.

Despite Clarizen's marketing strategy, it has ties to Microsoft. Its Web application employs Microsoft's ASP.Net development framework, and the company has joined the company's Startup Accelerator program.

Aloni insisted that Clarizen is presenting itself as an alternative, not a direct competitor to Project.

One Clarizen customer echoed the notion.

"Nothing against Project, but it's like hitting a tack with a sledgehammer," said Hal Anderson, CTO of 24-By-7 Service, a Colorado firm that provides telecom system maintenance and services. "We're not in desperate need of all the high-end features of a Project."

Prior to Clarizen, the company used Excel to manage jobs, he said.

The company recently won an engagement with the city government of Lakewood, Colo., he said. It will be managing that community's existing phone system while conducting a public bidding and procurement process for a new one, which it will then install.

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