Microsoft faces challenges in expanding management strategy

Software giant looks to lineup against CA, HP, IBM, BMC

By John Fontana, Network World
May 01, 2008 06:12 PM ET

LAS VEGAS – Microsoft this week set its sites on becoming a dominant enterprise management vendor, but experts and users say first it will have to define the scope of its goals, improve the platform, and prove it can be the caretaker of non-Windows systems.

The company laid out its plans this week at its annual Microsoft Management Summit (MMS) for a cross-platform enterprise data-center management infrastructure that includes hooks into Linux and Unix systems.

It’s a major shift from five years ago when Microsoft announced at MMS that management was no longer going to be an afterthought and a comprehensive platform to manage Windows was at the center of a 10-year plan called the Dynamic Systems Initiative.

Just five years later, Microsoft plans to climb the ladder and attempt to compete with the major vendors – CA, HP, IBM and BMC – to manage desktops, datacenter automation and distributed systems regardless of the logo on the software.

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Evolution of management
In 2003, Microsoft finally committed to building a management platform for Windows. Five years later, Microsoft wants to be a provider of cross-platform enterprise management systems to rival CA, HP and IBM.

Then	Now
Initiative to finally create a management platform for Windows.	Build a cross-platform enterprise management system.
Systems Management Server (SMS), Microsoft Operations Manager (MOM) will be combined into one product to form hub of platform.	Re-branded SMS and MOM under System Center banner; tools kept separate and MOM given major facelift; added virtual machine management.
Virtualization not even on far horizon of road map.	Virtualization driving expansion of platform.
Cross-platform support left to integration via third-party tools, platforms.	Linux, Unix support destined to be part of MicrosoftÕs tool set.
Marketing buzz word: Dynamic Systems Initiative (DSI).t	Marketing buzz word: Dynamic IT.
System Definition Model (SDM) is proprietary modeling language and key to DSI.	SDM out and Service Modeling Language (SML) in. Microsoft helped create SML (with CA, IBM and others) and standardize the SDM derivative; still missing other pieces such as Common Model Library.

Click to see: Evolution of Microsoft management

"The shift they made was to support heterogeneous environments, and the question becomes how well will they support them," said Steve Brasen, an analyst with Enterprise Management Associates. "Initially [Microsoft's offering] is not as comprehensive as the big four, but over time I would expect their heterogeneous support to improve but the question then will be to what degree."

Brasen said Microsoft, which has been relying on third parties to build bridges to non-Microsoft platforms, had to take up the charge on its own in order to compete with the big four.

"We weren't surprised by their announcement,” said Roger Pilc, senior vice president and general manager of CA's infrastructure management & data-center automation business unit. "It validates our view that systems management is an important space and companies increasingly need help to manage growing complexity." Pilc said CA also sees demand to integrate management across physical and virtual platforms and users are looking for integration not only within CA's offerings but with "adjacent systems, so integration with System Center is something we bring to our customers."