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Enterprise Linux: How Oracle Support Differentiates Itself in a Commodity Market Oracle

Linux has proven itself to be a versatile solution across a variety of hardware architectures to support workloads ranging from basic infrastructure services to enterprise-class database deployments. Today, Linux is commonly found operating in some capacity within most larger organizations, and over time, it has captured many of the same workloads that previously were deployed aboard RISC platforms running Unix operating systems. Read IDC's report on how Oracle support differentiates itself in a commodity market.

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Explore the Ultrium Edge

The powerful tape technology can address data security with tape encryption as well as long term data protection.

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Disk and Tape Square Off

Discover what disk and tape really cost -- and which solution provides lower total cost of ownership and optimizes energy use for your organization

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Don't Fall For The Myths

The Clipper Group explores the truth behind the myths of tape, digging into the misconceptions in the disk vs. tape debate.

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Will You Add Tape Too?

Over two thirds of disk-only users look to add tape back into storage infrastructure according to recent survey.

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News Corp.: MySpace unit to miss revenue target

By Juan Carlos Perez , IDG News Service , 05/08/2008
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Fox Interactive Media, MySpace's News Corp. unit, will fail to meet its revenue projections for this fiscal year, according to News Corp. President and Chief Operating Officer Peter Chernin.

Speaking during the company's third-quarter earnings conference call on Wednesday, Chernin said that FIM will miss its revenue target by about 10 percent.

The news once again highlights the continued uncertainty over whether social-networking sites like MySpace and Facebook will ever generate revenue consistent with their massive popularity.

Advertisers have shown concern about promoting their wares in social-networking sites where the content is created literally by millions of people and often can be of dubious taste and even illegal.

There are also questions about whether social networks as a concept are good advertising vehicles, considering that users of those sites are primarily interested in communicating with one another.

Acknowledging this, MySpace, Facebook and others have been experimenting with new advertising formats and approaches that will resonate more within the social-networking environment.

Still, Chernin went to great lengths to reassure News Corp. investors that the missed revenue target doesn't mean that FIM, and by extension MySpace, are in trouble. "This is a very healthy business with significant progress across multiple fronts," he said.

The shortfall is against what he called "very aggressive" projections of 80 percent revenue growth for the fiscal year, which closes at the end of June.

Taking that into account, coupled with "a tough economy," he characterized the missed revenue goal as "slight" and said that FIM is now "nearly a billion dollar revenue business."

Nonetheless, he also addressed head-on the challenges of selling advertising for social networks. "Social media has only been around a few years and gaining market acceptance for any new category will always have its challenges," Chernin said.

"The online-ad models that have driven the Internet economy in the past need to be refined for the social media universe. New methodologies are required, which we are actively developing," he added, mentioning MySpace's HyperTargeting, which matches ads based on members' interests, as stated on their profiles.

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