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Apple is once again being pilloried on the strength of its green credentials, taking last place among computer firms rated within a recent ClimateCounts survey on climate friendliness.
Apple achieved just 11 points in the survey, far behind other computer companies rated in the annual list. IBM, Canon and Toshiba took first, second and third place with scores of 77, 74 and 70, respectively. The maximum score was 100 points.
Scores were assessed on the basis of what targets each company had declared for its emissions reductions efforts, climate impact and energy use policies. Scores were also given for "transparency" in reporting emissions and other environmental impacts.
Apple scored badly because (according to ClimateChange) it has not completed an inventory of the greenhouse gases it produces, has no clear goal for emissions reductions, and it hasn't done enough to reduce greenhouse gas emissions.
"Business is being pushed by consumers to do its part to solve the climate crisis," said Gary Hirshberg, chair of ClimateCounts and CEO of organic yogurt maker Stonyfield Farm (which finances the campaign). "The Scorecard allows consumers to make good climate decisions in their everyday purchases, and it's having an impact."
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Comments (9)
Apple has actually quite aBy Smart on May 16, 2008, 10:45 amApple has actually quite a bit of public data about their environmental efforts. http://www.apple.com/environment/ http://www.apple.com/hotnews/agreenerapple/ http://www.apple.com/environment/design/ http://www.apple.com/environment/materials/ http://www.apple.com/environment/energyefficiency/ http://www.apple.com/environment/recycling/ http://media.corporate-ir.net/media_files/irol/10/107357/corpGov/Supplier_Code_of_Conduct_12282006.pdf All...
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PR effort is about posturing By Anonymous on May 12, 2008, 8:46 amIf you aren't just being a fanboi on this one, go to ROUGHLYDRAFTED.COM and read much more detail about this and how it's more about posturing than actual ecology....
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satireBy Peter on May 11, 2008, 10:36 amI read the comment you replied to as satire. B ut I'm logical and can recognize this article for the Eco-garbage that it is. Wonder how much CO2 it added to the...
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Typical MS waterboyBy Billy G. on May 11, 2008, 9:02 amTypical MS waterboy response. What does your response say about you? No substance, zealot, child? Apparently you agree with the article. Tell us why? You can't agree...
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Is this a Joke?By Anonymous on May 10, 2008, 10:52 pmIs this some type of joke? Can anyone take seriously a report funded from an industry that produces 3 times the amount of greenhouse gas than any other industry...
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