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Why freemail beats business e-mail

By Martin Veitch , CIO , 06/19/2008
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According to a story on CNet, Yahoo is preparing to open up more amenable and memorable addresses for users of its free, Web-based e-mails. A consumer story only? Not really: internal use of free e-mail services are the dirty secret of the CIO.

Why so many of us use Yahoo, Microsoft, Google or other freebie mail programs when on the road is no great mystery. Enterprise-orientated services such as Lotus Domino/Notes, and to a lesser extent Microsoft Exchange/Outlook, have become unwieldy beasts that tie us into collaboration systems and workflows that we don't need. They accrue policies that demand users know the vagaries, or at least follow the business policies, of deep security procedures.

By contrast, consumer e-mail services are sleek, fast, safe and offer high availability levels and ubiquitous access. Little wonder that so many people are using a freemail address to send business mail, especially when it's a back-to-the-office message where corporate branding is largely irrelevant.

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Comments (5)
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Huh?By Anonymous on June 26, 2008, 12:49 pm"tie us into collaboration systems and workflows that we don't need." Martin this is such unmitigated hogwash and generality. You really cannot make this statement...

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Enterprise Emails versus FreebiesBy Anonymous on June 22, 2008, 12:01 amFree Email services don't have to promise backup and restore facilities, or record-keeping facilities. They're also run and OWNED by large corporations such as...

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Work versus personalBy Anonymous on June 21, 2008, 4:59 pmMartin, there are a huge number of differences between corporate requirements for messaging and collaboration and the use of a consumer-grade e-mail system (often...

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Really?By Anonymous on June 20, 2008, 4:00 pmAre you saying that you use "free" email for confidential communications, perhaps including corporate data? And that your company is OK with that? Seems to me...

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Really?By Jim Bernardo on June 20, 2008, 4:00 pmAre you saying that you use "free" email for confidential communications, perhaps including corporate data? And that your company is OK with that? Seems to me...

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