Skip Links

Network World

  • Social Web 
  • Email 
  • Close

Yahoo-Google partnership under DOJ scrutiny

By Jeremy Kirk , IDG News Service , 07/02/2008
Newsletter Signup
  • Share/Email
  • Tweet This
  • Comment
  • Print

The U.S. Department of Justice (DOJ) has opened a formal antitrust investigation into the advertising partnership between Yahoo and Google, the Washington Post reported Wednesday.

On June 12, Yahoo said it would run advertisements supplied by Google alongside search query results, a four-year deal estimated to bring Yahoo up to $800 million in revenue a year.

The deal with Google, which already dominates text-based search advertising, was widely characterized as a move by Yahoo to deflect Microsoft's acquisition attempts.

In April, Yahoo and Google informed the DOJ of a planned two-week test of the advertising program, which was limited to U.S. traffic on yahoo.com and comprised no more than 3% of total search queries.

After reaching a larger agreement last month, the two companies said they would delay implementing the program pending a voluntary review by the DOJ, the Post reported. But the newspaper characterized the DOJ as now undertaking a formal investigation of the deal.

Neither Google or Yahoo had an immediate comment on Wednesday morning.

  • Share/Email
  • Tweet This
  • Comment
  • Print
Partner Content

Explore the Ultrium Edge

The powerful tape technology can address data security with tape encryption as well as long term data protection.

Find Out More

Disk and Tape Square Off

Discover what disk and tape really cost and which solution provides lower total cost of ownership and optimizes energy use for your organization

Download this White Paper

Don't Fall for the Myths

The Clipper Group explores the truth behind the myths of tape, digging into the misconceptions in the disk vs. tape debate.

Review this information

information examination

An examination of information security issues, methods and securing data with LTO-4 tape drive encryption

Read this analysis

Comment
Login
Forgot your account info?
Add comment
Anonymous comments subject to approval. Register here for member benefits.
Have a NetworkWorld account? Log in here. Register now for a free account.

Videos

rssRss Feed