Nokia survey: Old mobile phones usually end up in drawers
By Mikael Ricknäs
,
IDG News Service
, 07/08/2008
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Most retired mobile phones are left in drawers instead of being recycled, according to a global survey conducted by Nokia.
A mere 3% of the 6,500 people interviewed for the survey recycled their mobile phones. Fortunately, only 4% end up in landfills, according to the survey. About 44% are simply stored at home. Many consumers also
give phones to friends and family or just sell them.
A lack of awareness is the biggest challenge, according to Susan Allsopp, Nokia spokeswoman. Some 74% of consumers said they
don't think about recycling their phones, and half aren't even aware that phones can be recycled.
"We were surprised by the low levels of awareness, but at the same time it's an opportunity for us to work with people to
raise that number," Allsopp said.
To illustrate how an improved rate of recycling can affect the environment, Nokia said that if each of the 3 billion mobile
phone owners recycled one, it would mean 240,000 tons of raw materials could be reused. The carbon emissions saved by reuse
of that material would be the equivalent of taking 4 million cars off the road, Nokia said.
Between 65% to 80% of a mobile phone can be recycled. The metals from mobile phones can end up in copper roofs, ski bindings
or dental fillings, and other materials are ground up into chips and used as construction materials or for building roads.
Nokia is expanding its infrastructure for handling used phones. So far it has collection points for mobile devices in 85 countries
as well as partnerships with recycling plants on every continent, with the exception of Africa. Nokia doesn't profit due to
the cost of building the infrastructure, according to Allsopp.
But there is another side: if Nokia can convince customers turn in their old phones to its collection points, it's a boon
for the environment, but it also means phones won't be refurbished and sold again, prompting people to buy more phones.
The refurbishment of phones has turned into a big business, with a lot of money to be earned, according to Garter senior research
analyst Annette Zimmermann. Nokia phones last a long time, and the phones are considered in India as the best refurbished
ones, she said.
Allsopp has a different explanation why Nokia doesn't support refurbishment. "The governments of a number of countries do
not allow the shipment of second-hand electronic goods to their shores, since they are concerned these will be unwanted and
end up in waste piles," she said.
The IDG News Service is a Network World affiliate.
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