With a market size three times bigger than the Internet today, Internet search engines Yahoo! and Google both aim to bring the Internet to about 3.2 billion cell phone users as compared to the 850 million PC users today.

"The phone is three times the size of the market as the Web, so why not people turn on the phone first?"remarked Andy Rubin, Google's director of mobile platforms.

Rubin said that since Google's business comes mostly from advertisements,enabling Internet-like experience in cell phones is very important to them. He said Google's new cell phone platform, Android, could be "the ultimate Internet-style-luminated mobile phone" slated to be launched later this year or early 2009.

"Android is open-source platform for mobile phones. It allows developers to develop Internet-style applications on the phone," he explained, adding that Google has partnered with eight telecommunication companies worldwide who are now building phones based on the Android platform.

Rubin said Google has funded $10 million to challenge developers to develop applications for Android and there are now about 1700 developers in 75 countries that joined the contest -- 20% submissions coming from Asia --which he described as a "pretty global effort and exciting to watch."

In an exclusive press briefing in Singapore, Rubin presented an unnamed mobile phone that uses the Android platform, where it has Internet-style application features such as BreadCrumbz, PedNav, Fon11, Enkin, multiple weather applications, and various pocket PC games,among others.

BreadCrumbz is a first-person view navigation for tours and route-finding, while PedNav helps a user plan his foot-based itinerary, incorporating time estimates based on traffic and other variables. Fon11, however, is for social networking with real-time location, presence and status. Yet Enkin is a new handheld navigation concept, displaying location based content that bridges the gap between classic map-like representations and the real world. It combines GPS, orientation sensors, 3D graphics, live video, and Web services to bring mapping to live.

Meanwhile, David Ko, managing director and vice president of Connected Life Yahoo! Asia Pacific, announced at the CommunicAsia event here in June that Yahoo!now treats mobile devices as the "starting point" in reaching more product consumers in the Internet compared with PC users.

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