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The Vega team has won the South African leg of the Google Online Marketing Challenge, a global university competition.
The competition is a hands-on exercise that gives undergraduate and post-graduate students direct experience with online advertising as part of their course work. This year, the competition attracted around 8,500 students comprising 1,650 teams from 47 countries.
"Following demand from professors and students across the world, we joined forces to develop this global competition to give students a practical taste of online marketing," said Lee Hunter, product marketing manager for Google Europe, Middle East and Africa.
The competition provided student teams with US$200 to spend on Google AdWords advertising. The teams then worked with local businesses to devise effective online marketing strategies.
The Vega team represented Comet Online Car Rental. Over the three weeks of the competition, the company's Web site had over half-a-million search impressions on Google and generated 358 business leads
The competition ran from Feb. 10 to May 24, and teams were able to choose any three-week window within that time to optimize and refine their campaigns.
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