EMC is upgrading its Documentum enterprise content management platform with several Web 2.0 tools and a software server designed to improve performance of “mass-volume applications” including archiving and transactional content systems.

The Version 6.5 release of EMC Documentum, announced Tuesday, features four new add-ons, including a Web page builder; a rich media interface for reviewing, annotating and sharing rich media files; a personalized client giving users quick access to frequently used content; and new team workspaces.

EMC also unveiled its Documentum High-Volume Server, which offers “high-speed ingestion, batch processing [and a] lightweight footprint for metadata and data portioning,” technologies designed to keep high-volume applications running smoothly.

EMC is just the latest vendor to hop on the Web 2.0 craze, taking advantage of a trend in which businesses are using more interactive collaboration tools delivered over Web interfaces. Cisco, Microsoft, IBM and a raft of start-ups have charged into the Web 2.0 market as well.

With the success of social networking sites geared toward consumers such as Facebook, Flickr and Del.icio.us, similar tools are trickling into the enterprise, notes Whitney Tidmarsh, vice president of marketing for content management.

“The appeal of those tools is pretty self-evident. It’s just a great way to interact with people,” Tidmarsh says. “I think IT has been cautious and to some degree fearful about what bringing social networking tools in to the enterprise might mean from a security and volume perspective.”

The new Web 2.0 add-ons for Documentum will be available either for free or a “nominal” fee that EMC did not disclose. Any charge would be in addition to the base platform. For 100 users, businesses can expect packages starting at $25,000 to $50,000, Tidmarsh says. A global customer with 100,000 employees could easily pay millions of dollars, she says.

The Web 2.0 add-ons include Documentum CenterStage Essentials, which features shared team workspaces and “guided search.” Similar to iTunes, where you can search by genre or album, EMC is giving customers the option of searching documents by keywords, authors, format type and other categories.

CenterStage will be available as a free online beta next month and will be generally available by the end of the year, according to Tidmarsh.