The head of the new open-network initiative at Verizon Wireless sees the idea of allowing any device or application on the network as an unstoppable force.

Anthony Lewis, vice president of open development at the second-largest U.S. cellular company, was bullish on his project during a panel discussion Wednesday at the AlwaysOn Stanford Summit that praised the burgeoning open-network trend.

Verizon Wireless' traditional model, in which it sells Verizon-branded handsets through its own stores and offers a limited "deck" of applications and services on those handsets, is expected to remain the greater part of its business. But Lewis, who joined the company several months ago after running the Verizon Communications wireline business in Washington, D.C., expects openness to spread through that part of the operation.

"I have the future. I've got the growth," he said. "I'm going to carve a path that they will have to follow."

In the U.S., mobile operators today are closely involved in picking both the handsets and the applications and services their customers buy. But a series of developments, including Android, the plan by Verizon Wireless for a new open-network business, and Symbian's move toward open source, are raising hopes for consumers to get more choice. The trend should spark hardware and software innovation and lead to different uses of mobile networks, Lewis and other panelists said.

Verizon acquired a large portion of spectrum licenses auctioned off earlier this year under rules that require a portion of the frequencies to be open to any device or application, but the carrier started its Open Development Initiative (ODI) late last year. While continuing to offer phones and services as it currently does, Verizon wants to let customers use any device and put any application on that device, Lewis said.

Consumers who want to use the open network will be able to buy devices from retailers and then go to a Verizon Wireless Web portal and choose a service plan, he said.

"We don't want those folks to walk away from Verizon Wireless because they feel like they don't have enough choice," Lewis said.

It may be a testament to Verizon's seriousness about the project that Lewis reports directly to Verizon Wireless President and CEO Lowell McAdam, and the ODI will be responsible for making its own profit or loss. In fact, the business side of the equation is a challenge, he said.

The IDG News Service is a Network World affiliate.