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If it's in the game, it's in the game.
For U.S. senator Barack Obama, that means being the first presidential candidate to buy ad space inside a video game.
According to the Associated Press, Obama's mug can now be seen in nine different EA games connected to the internet, including Madden NFL 09 and Burnout Paradise, in an effort to appeal to the hard-to-reach 18 to 34 year-old male demographic.
"What we're trying to do is offer ads in games where we're simulating a real-world environment, so our racing games, our sports games lend themselves to that," EA spokeswoman Holly Rockwood told the AP on Tuesday. "That's very appealing to our advertisers."
The ads will run through Nov. 3, says Rockwood, who would not disclose how much revenue is being made by the publisher in working with the Obama campaign.
In-game advertising made its way into games roughly 18 months ago. But unlike other forms of distribution, where sponsorships are often used to subsidize (or even obviate) the price to consumers, gamers are still required to pay full price for the games they buy, an average of $50-60 (talk about double dipping).
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Comments (24)
Obama AdsBy Anonymous on October 15, 2008, 10:58 amThat is pretty funny however i dont think obama will get the votes he needs from those age groups.
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Ads in GamesBy Anonymous on October 15, 2008, 11:02 amAnd to think, I use to like EA games! What sell outs! Is nothing sacred? This is a little too much reality if you ask me? They should at least put the...
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Obama - Game OnBy Anon on October 15, 2008, 11:13 amYeah, Anon, I can see why you'd say you don't think Obama will get the votes he wants from advertising in a video game. I mean, what young people out there have...
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Game adsBy Anonymous on October 15, 2008, 11:17 amI find the concept almost as intrusive as the unwanted text message advertisements I receive on my cell phone. When I go online to play games, I'm not interrested...
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Obama AdsBy Anonymous on October 15, 2008, 11:22 amI think this is pretty smart move on the Obama camp's part. If I'm driving down the freeway and I see a billboard I don't like, I probably ignore it (or curse...
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GeniusBy Anonymous on October 15, 2008, 11:31 amI think this is genius, The obama camp, understands that gamers vote, It shows me that Obama is in touch with "us" while the republicans are so out of touch (as...
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