College graduates who have spent the last several years with consumer-based email such as Gmail, instant messaging, Facebook and smart phones to keep in touch with friends, family and colleagues might be in for a rude awakening when they take jobs in the workforce. Not only will the technology their companies provide Gen Y workers with potentially outdated technologies than what they've used in the consumer market, they might be banned from using them in favor of dull and sometimes less efficient corporate technology. Experts say the problem could cause a riff between management and these Gen Y workerbees. Worse, it could hamper productivity as they butt heads over how best to utilize such technologies.

Twenty-somethings' insistence on having whatever technology best suits stems from psychological reinforcement, says Professor Tom Fauls, associate professor of advertising at Boston University's College of Communication. He says that the younger generations have grown up with more positive reinforcement in schools compared to the older generations so they have a "rude awakening" when they get to the workplace. For about six months, there is a "tremendous learning curve when they first get on the job," he says.

Jason Fang, a recent graduate of Bentley University with a degree in corporate finance and accounting, says that he used to plan out his homework schedule, including the amount of time each task would take, yet realizes that the workplace has a different set of rules for finishing projects.

Fang says that during college he spent between 3 minutes and 8 hours on a variety of online sites per week.

Online Activity of Senior's Last Semester

Jason Fang's Spring 2008 Semester at Bentley University

Website Name Visits Per Week Time Spent Per Visit Distracting?

Fantasybaseball.yahoo.com 25 8 hrs Yes

Facebook.com 7 1 hr No

Blackboard.edu (Bentley site) 5 2 hrs No

Weather.com 5 5 mins No

Igoogle.com 2 20 mins No

Gmail.com 1 10 mins No

http://lost-and-gone-forever.blogspot.com 2 4 hrs Yes

centsports.com 7 1 hr Yes

Dictionary.com 1 1 min No

rottentomatoes.com 2 20 mins No

ovguide.com 6 2 hrs Yes

movietickets.com 1 3 mins No

According to Jonathan Yarmis, vice president of Disruptive Technologies at AMR Research, "The younger demographic have not only embraced [social networks] but in many ways have grown up with them," he points out.