iPhone 3G drives solid returns for Apple
Executives remain optimistic despite economic downturn
By
Carolyn Duffy Marsan
,
Network World
, 10/22/2008
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Propelled by booming iPhone 3G sales, Apple on Tuesday reported strong sales and profitability for the quarter that ended in September.
Apple posted revenue of $7.9 billion and profit of $1.1 billion, compared to revenue of $6.2 billion and profit of $904 million
for the same quarter a year ago.
AT&T, which runs the network on which the iPhone runs, also posted revenue and income increases fueled by iPhone demand.
Apple officials said they weren't economists and couldn't predict how the global financial crisis would affect their sales
in the next quarter and beyond. Nevertheless, they remain optimistic about the company's ability to weather the storm, thanks
to the popularity of its latest iPhones, Macbook and iPod models. they said.
"We have the strongest product lineup in Apple’s history, the most talented employees and the best customers. And $25 billion
in the bank," said Steve Jobs, Apple's CEO. "We may get buffeted around by the waves a little bit, but we will be fine and
stronger than ever when the waters calm in the future."
Indeed, Jobs hinted at Apple being able to make acquisitions or increase R&D investments during the downturn, because of its
strong cash position. "This downturn may also present some extraordinary opportunities for companies that have the cash to
take advantage of them, like Apple does," he said.
The big news of the quarter was Apple's iPhone sales, which topped the sales of Research In Motion's BlackBerry for the first time in the cell phone's 15-month history. Apple sold 6.9 million iPhones, compared to 6.1 million
BlackBerries sold over the same three-month period. Many of Apple's sales were international, with the iPhone available in
51 countries.
The iPhone accounted for $4.6 billion in revenue for Apple, or 39% of the company's business last quarter, Jobs said.
The iPhone is now the third-best-selling mobile phone in the world in terms of revenue, behind those from Nokia and Samsung,
Jobs said. He called sales of Apple's latest iPhone 3G "truly stunning," and he lauded the fact that Apple has sold 200 million
iPhone applications from its AppStore in just 102 days.
Also hot were Apple's Macintosh computers, which hit an all-time high of 2.6 million units sold during the quarter, a 21%
growth over the same period last year. Mac sales would have been even higher were it not for a sharp decline in sales to K-12
schools during the quarter, especially in California, Apple officials said. They attributed the slowdown in Mac sales to schools
to the fact that state and local government budgets are being hit hard by the economic downturn.
Apple sold 11 million iPods during the quarter, an 8% growth over the same quarter a year ago. iTunes and retail store sales
also were up.
Apple reported its results using non-Generally Accepted Accounting Principles. The alternate accounting approach is designed
to eliminate the impact of ongoing subscription sales for the iPhone and Apple TV. Using non-GAAP techniques, Apple reported
$11.7 billion in adjusted sales and $2.4 billion in adjusted net income.
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Fold down corner and pop-up surveyBy Anonymous on October 23, 2008, 9:17 amI came to your site via a Google link. Unlikely to ever knowingly visit again because of your intrusive advertising, which prevented me from reading the article...
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