With 73% of Australian households online as of June 2008, Internet users are reducing their consumption of traditional media formats like television, radio, magazines and newspapers in favor of accessing entertainment and information services online. The Australian Communications and Media Authority (ACMA) has released research --Telecommunications Today Report 6: Internet Activity and Content -- that found e-mail, online banking, paying bills, news and weather updates to be the most common uses of the Internet by Australians this year. The ability to stream and download videos, podcasts, music, television shows and up-to-the-minute news reports has contributed to the decline in traditional media format consumption.

According to the report nearly a quarter of household Internet users now watch less television, while 18% said they read magazines less often and 17% read newspapers less often.

In terms of total activity online, males recorded higher levels of usage for adult Web services (porn), downloading audio/video and accessing news and weather information. Females are more likely than males to use the Internet for accessing health and medicine information, education and study sites.

The ACMA found that heavy Internet users -- those accessing eight or more times per week in excess of 10 hours -- are increasing as broadband penetration approaches 5 million households, while dial-up connections dramatically continue to decline.

The use of the Internet for online purchases is also booming, with 54% of Internet users in the quarter ending March 2008 having bought a product online - up 8% from 2006.

ACMA chairman Chris Chapman said that one of the main changes to consumer behavior is the willingness to engage in commerce online. The most popular e-commerce transactions are paying bills, airline ticket purchases and accommodation bookings.

"The Internet has also become a significant social medium with the majority of Internet users nominating e-mail and socializing as activities they perform online.

"Changes to social interaction have been identified with a large number of Internet users participating and using social networking sites, instant messaging, blogs and VoIP as communication tools," Chapman said.

Facts from the ACMA report include: