Skip Links

Network World

  • Social Web 
  • Email 
  • Close

US video game market expanded 18% in October

By Martyn Williams , IDG News Service , 11/14/2008
Newsletter Signup
  • Share/Email
  • Tweet This
  • Comment
  • Print

The video game market in the U.S. saw a healthy 18 percent expansion in October and remains on track for a record year despite consumer cutbacks on general electronics purchases.

Sales of game consoles and portables were up 5 percent compared to October 2007, at US$495 million, while software sales jumped 35 percent to $697 million, according to figures from NPD Group. Sales of video game accessories, such as extra controllers, fell 8 percent to $120 million.

The strong rise in software sales was helped by some popular titles for the Xbox 360 and Wii consoles.

Overall the entire video game market in the U.S. was worth $1.3 billion in October, up 18 percent from the same month last year. Year-to-date the market stands at $13.1 billion, up 25 percent compared to the first 10 months of 2007.

The figures will be welcome news for the gaming industry. Conventional wisdom has industries like gaming holding up well during recessions because people spend more time at home, but some analysts have questioned whether this still holds true given the many competing home entertainment options that are now available, from multichannel TV and video-on-demand to the Internet.

It also contrasts with the dire conditions that consumer electronics companies are seeing in other markets such as flat-screen TVs and cameras. In recent weeks several major manufacturers including Sony have downgraded their financial outlooks on weak sales.

The best-selling game in October was Microsoft's "Fable II" for its Xbox 360 console, which sold 790,000 units, according to NPD. In second place was Nintendo's "Wii Fit," which sold 487,000 units. "Fallout 3" from Bethesda Software for the Xbox 360 came in third at 375,000 units, followed by "Mario Kart Wii" and "Wii Play" to round out the top five.

The highest-ranking game for Sony's PlayStation 3 was "Socom: U.S. Navy Seals Confrontation," which came in seventh place with sales of 231,000 units.

In hardware, Nintendo's Wii outsold its nearest competitor by more than two-to-one with sales of 803,000 units. That made October the console's third-best-selling month yet, after November and December last year.

The Xbox 360 sold 371,000 units and the PlayStation 3 sold 190,000 units. While the PlayStation 3 remains in third place, the sales increase it achieved over October 2007 was 57 percent, significantly higher than the gains recorded by the other consoles.

  • Share/Email
  • Tweet This
  • Comment
  • Print
Partner Content

Explore the Ultrium Edge

The powerful tape technology can address data security with tape encryption as well as long term data protection.

Find Out More

Disk and Tape Square Off

Discover what disk and tape really cost and which solution provides lower total cost of ownership and optimizes energy use for your organization

Download this White Paper

Don't Fall for the Myths

The Clipper Group explores the truth behind the myths of tape, digging into the misconceptions in the disk vs. tape debate.

Review this information

information examination

An examination of information security issues, methods and securing data with LTO-4 tape drive encryption

Read this analysis

Comment
Login
Forgot your account info?
Add comment
Anonymous comments subject to approval. Register here for member benefits.
Have a NetworkWorld account? Log in here. Register now for a free account.

Videos

rssRss Feed