Skip Links

Network World

  • Social Web 
  • Email 
  • Close

(Comma separation for multiple addresses)
Your Message:

Demand for Storm crashes ordering system

Portal shutdown temporarily thwarts purchases
By Brad Reed and John Dix, Network World , Network World , 11/21/2008
  • Share/Email
  • Tweet This
  • Comment
  • Print

While Verizon expected the BlackBerry Storm to be a hot-ticket item, it probably didn't anticipate that demand for the device would crash its online ordering portal.

But on Friday afternoon, Verizon stores were unable to process any more orders for the Storm, because high traffic apparently had overloaded the system with ordering requests. A representative at the Verizon Wireless store in Framingham, Mass., said that the outage hit his branch at around 3 p.m. on Friday, with service returning one hour later.

In addition to in-store systems going down, Verizon's online portal for ordering the Storm went down: Clicking on the "Buy Now" button on the homepage will prompt a message telling you that the page you're looking for is unavailable.

"I guess they weren't ready to handle the capacity," says Lory Dix, a Verizon customer who had stopped by the Verizon Wireless store in Newtonville, Mass., on Friday afternoon to fix a problem with her current phone. "All the systems were down when we went there, and people were just standing around."

Demand for the Storm has been strong so far; multiple sources have reported lines of 50 to 100 people queuing up outside Verizon Wireless stores to purchase the device. Reuters has reported that Verizon customers created a "ruckus" when a Verizon store in Manhattan ran out of the device. More than 200 people had been waiting in line since before 8 a.m. this morning, the report said, and police had to step in to calm things down. One New Yorker pre-ordered the Storm at both Best Buy and Circuit City, but when he visited local stores for each chain, neither had any devices left, nor did a Verizon store near Manhattan's Bryant Park.

  • Share/Email
  • Tweet This
  • Comment
  • Print

Comments (5)
Login
Forgot your account info?

marketing created hoo-haBy Anonymous on November 21, 2008, 5:44 pmit's not like they couldn't have tested their order system to handle a huge load demand - they just wanted it to crash to create news and hype it's product more. and...

Reply | Read entire comment

It's the fundamentals of economics...By Anonymous on November 21, 2008, 5:54 pmIt's the fundamentals of economics..... called supply and demand. Limit the supply and consumers will dictate the demand.

Reply | Read entire comment

Why all the hoopla? Learn more...By Mitchell Ashley on November 23, 2008, 12:57 amI was one of those who waited in line to by a Blackbery Storm and got one. They are a very strong competitor to the iPhone, and frankly, better in my ways. Bias? Check...

Reply | Read entire comment

New product launch trend: Crash the order systemBy Mitchell Ashley on November 23, 2008, 3:23 amhttp://www.networkworld.com/community/node/35610

Reply | Read entire comment

It's not over...By Mitchell Ashley on November 23, 2008, 3:24 amLooks like we have a new trend in order for a product launch to be successful: crashing the order system. http://www.networkworld.com/community/node/35610

Reply | Read entire comment

View all comments

Add comment
Anonymous comments subject to approval. Register here for member benefits.
Have a NetworkWorld account? Log in here. Register now for a free account.

Videos

rssRss Feed