Indian outsourcer Tata to sponsor Ferrari

India's largest outsourcer Tata Consultancy Services (TCS) said on Thursday that the Tata logo will be displayed on the Ferrari F1 car for the 2009 Formula One season.

TCS said Thursday the company had entered into an agreement with Ferrari for an "enhanced technology and marketing partnership".

TCS has been a technology partner of Ferrari at the Formula One since 2005, a statement from TCS added.

Details will be announced shortly, TCS said.

Indian outsourcers are aiming at building global brands similar to those of larger competitors like IBM and Accenture. But this is the first time an Indian outsourcer will have its logo on display in a high-profile motoring event.

Having the Tata logo displayed on the Ferrari F1 car will also have rub-off benefits for other Tata group companies.

The IDG News Service is a Network World affiliate.