Skip Links

Network World

  • Social Web 
  • Email 
  • Close

Apple says goodbye to Macworld, without Jobs

By Robert McMillan , IDG News Service , 01/06/2009
Newsletter Signup
  • Share/Email
  • Tweet This
  • Comment
  • Print

There was a standing ovation at the Macworld Conference and Expo this year, but it wasn't for Steve Jobs or a hot new Apple product.

It was for singer Tony Bennett, who closed an otherwise lackluster keynote address -- Apple's last at the conference -- by Apple Senior Vice President of Worldwide Product Marketing Philip Schiller. To be fair, Schiller had been given a tough assignment, filling in for Apple CEO Jobs, who dropped out as a keynoter just weeks before the show.

During the Tuesday keynote, Apple didn't deliver anything as breathtaking as the next iPhone, but it did come up with a few new offerings for the faithful, such as versions of its iLife and iWork software and a slim 17-inch MacBook Pro that will ship with new long-lasting batteries that will keep the laptop running for as long as eight hours. The company also introduced a competitor to Google Docs called iWork.com and announced plans to start making all music on its iTunes store available under its iTunes Plus program, so free of digital rights management.

For years, Apple has used Macworld as a stage for launching some of its most exciting products. But with Jobs missing this year and Apple saying that it would not participate in future Macworld conferences, pundits had figured that Apple might hold off on any ground-breaking product news at this year's show. They were right.

Apple's most interesting news related to iTunes.

Apple began introducing freely copyable iTunes music last year when it began selling songs from EMI's catalog for an extra US$0.30 per song under a program called iTunes Plus. On Tuesday, Schiller said that Apple has now expanded iTunes plus to cover 8 million of the 10 million iTunes songs. By the end of March, the entire song catalog will be available under the program, he said.

In another big change for music lovers, Apple will also begin selling its regular iTunes songs at two new prices, starting in April: $0.69 per song and $1.29 per song. To date, regular iTunes songs have gone for a flat rate of $0.99.

For Mac OS fans, the big news was the new 17-inch MacBook Pro. Based on the same aluminum unibody design as the 13-inch and 15-inch versions of the laptop, the model will be less than an inch (2.5 cm) thick and will weigh 6.6 pounds (3 kilograms). But Schiller called the laptop's redesigned battery, which will last three hours longer than its predecessor, its "most innovative feature." Apple says that the new battery, which will use a microchip to control current flow, can be fully recharged 1,000 times, about three times the industry standard.

  • Share/Email
  • Tweet This
  • Comment
  • Print
Partner Content

Explore the Ultrium Edge

The powerful tape technology can address data security with tape encryption as well as long term data protection.

Find Out More

Disk and Tape Square Off

Discover what disk and tape really cost and which solution provides lower total cost of ownership and optimizes energy use for your organization

Download this White Paper

Don't Fall for the Myths

The Clipper Group explores the truth behind the myths of tape, digging into the misconceptions in the disk vs. tape debate.

Review this information

information examination

An examination of information security issues, methods and securing data with LTO-4 tape drive encryption

Read this analysis

Comment
Login
Forgot your account info?
Add comment
Anonymous comments subject to approval. Register here for member benefits.
Have a NetworkWorld account? Log in here. Register now for a free account.

Videos

rssRss Feed