Sony Electronics showed off its latest high-definition televisions Wednesday. The new HDTV models reflect the company's emphasis on improved color reproduction, fast 240Hz refresh rates, and Internet connectivity.

Sony announced 18 televisions in total, across six product lines.

Fast Refresh Rate

Six new models introduced today at CES 2009 feature Sony's 240Hz technology. Designed to compensate for motion by inserting extra frames to smooth out fast-moving sequences, 240Hz is currently the fastest technology commercially available (LG Display has shown a prototype of its forthcoming 480Hz panel).

Sony has a two-prong approach to its 240Hz technology. The company inserts nine interpolated frames between each actual frame of video when playing back film content; and it inserts up to three additional inerpreted frames between each actual video frames. In addition, Sony has an image blur reduction circuit to help reduce motion issues along the horizontal and vertical axis.

The Sony Bravia XBR9 series gets 240Hz Motionflow technology in all models greater than 40 inches. These three models--the Bravia KDL-52XBR9, the Bravia KDL-46XBR9, and the Bravia KDL-40XBR9All--also feature an ethernet connection, Bravia Link HDMI CEC for accesing additional entertainment components, integrated Bravia Internet Video (first introduced two years ago), DLNA and USB host support (for playing mulitmedia files), and Sony's newly announced Bravia Widgets for additional Internet content (financial news, Yahoo Video, Flickr, weather reports) via the Yahoo Widgets Engine.

All also feature Sony's Wide Color Gamut Cold Cathode Fluorescent Light (WCG-CCFL) backlight technology, which enables the panel to access a broader color palette.

The 32-inch Bravia KDL-32XBR9 boasts both full 1920 by 1080p resolution and Motionflow 120Hz refresh technology, impressive specs to find in a relatively small-screen television. But, this model lacks integrated Bravia Internet Video and WCG-CCFL backlighting.

New Bravia Z Series

Also new is the Bravia Z- series. Three models--the KDL-52Z5100, the KDL-46Z5100, and the KDL-40Z5100--all pack Motionflow 240Hz and all of the features of the XBR9 series but the WCG-CCFL technology; and adds in Energy Star 3.0 compliance.

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