Steve Jobs: Events That Kept the Apple CEO In the Spotlight

Being the CEO of a company worth more than US$100 billion makes a person newsworthy-especially if that CEO is Steve Jobs and that company is Apple. Maker of innovative technologies like the Macintosh, the iPod and the iPhone, Apple's reputation has also been shaped by its sometimes controversial front man, Steve Jobs.

Jobs' Creativity

The CEO of both Apple and Pixar is certainly a creative genius. It's been reported that even as a child, Jobs always had something up his sleeve, especially at school.

After co-founding Apple in 1976-the self-proclaimed alternative to IBM-Jobs was worth an estimated $165 million by 1980. Though Jobs hasn't been the only creative person at Apple over the years-especially with persons like Jonathan Ive around, the design mastermind behind items like the iPod and iPhone-Jobs has had some creative business ideas. After his return to Apple for example, he used his NeXT endeavor as a foundation for the Mac OS.

But though Jobs' has been known to keep mum about new projects, he's not afraid to speak his mind when something isn't going his way.

The Flaring Temper

Notorious for a mixture of raging tantrums and cold silences when provoked, Jobs' infamous temper has given him a volatile reputation both inside and outside of Apple.

In fact, in 1985 Jobs tried to oust Apple CEO John Sculley during a power struggle over control of the company, which ultimately backfired and resulted in Jobs quitting. Maybe he shouldn't have tried to go behind Sculley's back if the majority of the Apple board wasn't on his side.

Jobs also sometimes slams books being published about him. In 2000, the book "The Second Coming of Steve Jobs", published by Broadway, wasn't well received by Jobs. He could've gotten a cut of the deal, but Jobs didn't seem to want the publicity or need the money. In fact, in 2005, after the publishing house John Wiley & Sons-who publish educational books on subjects like computer usage-tried to publish a biography about Jobs, "iCon Steve Jobs: The Greatest Second Act in the History of Business", Jobs' banned all the publisher's books from Apple's store shelves.

Though some of Jobs personal story might be better left untold, not everything can be kept quiet. Returning to the same company more than five years after leaving it would cause an internal stir in any company, but Jobs did it with a bang. He immediately let the flailing CEO Gil Amelio go and the company began to bear fruit again.

Mac vs. PC Translates to Jobs Vs. Gates

Apple and Microsoft have long been pitted against one another, but they're not always bitter rivals. Since the 1970s, Jobs and Gates have collaborated, and more than once appeared together at industry events. In 1997, at the annual Wall Street Journal function "D: All Things Digital Conference" they even spent time joking about each other. That same year, Microsoft invested in Apple to keep it afloat-a decision that prompted many Apple fans to call Jobs a sellout.

The Mac and PC commercials reflect the image each company portrays, as well as how the founders are revered. In 1996, Apple started the competition with a commercial that positioned Mac to be the hip choice. In September 2008, the tide turned and Microsoft aired a commercial featuring Jerry Seinfeld and Bill Gates. In the end though, Microsoft's commercial got a bad rap. As always, Jobs ended up as the cool guy and Gates as the dweeb.