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Tech industry's most famous Super Bowl ads

From Orwellian nightmares to singing sockpuppets, a look back at the tech ads that made waves on Super Bowl Sunday

By Brad Reed, Network World
January 28, 2009 07:48 AM ET
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The tech industry’s most famous Super Bowl ads

The tech ads that have shaped our lifetimes

The Super Bowl is the advertizing industry’s biggest annual holiday, a time to unveil their smartest and funniest ads in front of an audience of nearly 100 million Americans. Although food and beverage companies such as Coke, McDonald’s and Budweiser have traditionally generated the most buzz, the tech industry has come on in recent years to create several memorable commercials, including E*Trade’s dancing monkey, EDS’ cat herders and’s… er, we’re not ever really sure what GoDaddy is trying to communicate with their ads, but they seem to make headlines. In this slideshow, we’ll take a look at the most famous Super Bowl tech ads and rate their effectiveness in changing the tech landscape.

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