IPhone takes 1.1% of the mobile phone market

By Mark Hattersley, Macworld.co.uk
January 30, 2009 10:30 AM ET

It seems a distant memory, but on Jan. 9, 2007 Steve Jobs first stood up and revealed the iPhone.

Slideshow: 20 cool third-party iPhone apps

Some Macworld readers may remember Steve Jobs claiming that Apple had an initial goal of getting one percent of the global mobile phone market by then end of 2008.

While just one percent may seem like a modest goal, the huge size of the global mobile phone market made this statement ambitious. Much of the Mac market had doubts about Apple's ability to sell the millions of iPhones required to register a percentage point on the global mobile phone market.

Related Content

The iPhone 3GWe're getting multiple reports that Apple has slightly exceeded its goal, and the iPhone now has 1.1 percent marketshare of the entire global mobile phone market. According to an, ABI Research study Apple grew from just 0.3 percent in 2007 to 1.1 percent in 2008. In 2008 Apple sold 13.7 million iPhone 3G units, putting it on par with HTC and slightly ahead of Sharp

Apple still has a way to go to catch market leader Nokia, with its 38.6 percent market share, but is catching up with Motorola's 8.3 percent (and falling) share of the mobile phone market.