The Viral Factory dreams up electric sheep spot for Samsung

Viral campaign specialists The Viral Factory has created the latest major process-driven 'event' ad, a spot for Samsung that puts cloaks of LED lights on a flock of sheep and has them herded to create images and video when viewed from a distance.

Watch Extreme Sheep LED Art here.

Directed by James Rouse, the ad enlists an enthusiastic group of herders known as the Baaa-Studs to make the magic happen over the hills of Wales, as man, machine and beasts combine to re-create the Mona Lisa, the video game Pong and an electronic fireworks display.

To continue reading, register here and become an Insider. You'll get free access to premium content from CIO, Computerworld, CSO, InfoWorld, and Network World. See more Insider content or sign in.

Viral campaign specialists The Viral Factory has created the latest major process-driven 'event' ad, a spot for Samsung that puts cloaks of LED lights on a flock of sheep and has them herded to create images and video when viewed from a distance.

Watch Extreme Sheep LED Art here.

Directed by James Rouse, the ad enlists an enthusiastic group of herders known as the Baaa-Studs to make the magic happen over the hills of Wales, as man, machine and beasts combine to re-create the Mona Lisa, the video game Pong and an electronic fireworks display.