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Gamasutra reports that only half as many gamers are aware of the upcoming shooter Modern Warfare 2 due to the fact that "Call of Duty" was dropped from its title.
According to a new survey by tracking firm OTX, since Infinity Ward changed the name of their anticipated FPS game from Call of Duty: Modern Warfare 2 to simply Modern Warfare 2, 40% of the gaming population knowing about the game dropped down to 20%.
"Up until the beginning of May, OTX had been tracking the title as Call of Duty: Modern Warfare 2. More specifically, we asked a representative group of gamers in the U.S. whether or not they had heard of Call of Duty: Modern Warfare 2. At that time, approximately 40 percent of all gamers in the U.S. claimed that they had heard of this title.
However, once it became clear that Activision was positioning the title as Modern Warfare 2, OTX removed 'Call of Duty' from the consumer survey, and the awareness levels dropped to 20 percent. In other words, the Call of Duty brand association essentially doubles the awareness for the game. That is quite a remarkable statistic."
- Nick Williams, OTX
Read the original article here.
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