Chrome OS poses long-term threat to Microsoft
But it will be 'years and years' until it competes with Windows, say analysts
By Gregg Keizer, Computerworld
July 08, 2009 12:50 PM ET
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Google's entry into the operating system market poses a long-term threat to Microsoft, analysts who cover the maker of Windows
said today.
"Will Microsoft be worried? Microsoft will always be worried, whether it should or not," said Michael Silver, Gartner's primary
operating system analyst. "Microsoft, after all, is one of the more paranoid companies around."
Late Tuesday night, Google announced that it would launch its long-anticipated operating system, based on the Linux kernel and built around its Chrome browser, sometime in the second half of 2010, more than a year from now. The new operating system will be dubbed "Google Chrome OS."
From Silver's seat, the news will make Microsoft, already locked in competition with Google over search, take notice. But
the horizon of a face-to-face OS battle is way out there, he said.
"It will take quite a long time for Google to become a competitor to Microsoft," he said. "In the enterprise, for example,
over 70% of the applications used require Windows. And even at home, things like personal finance still require Windows. So,
while I think this is a longer-term threat to Microsoft, it's definitely not in the short term."
Michael Cherry, an analyst with Directions on Microsoft, agreed. "It's hard to see this as a threat to Microsoft," Cherry
said. "Sure, it could take some sales of netbooks, and previously those netbooks might have had a version of Windows, but
it seems like this is not really a platform for applications. The Web is the application."
Both Silver and Cherry, in fact, pointed out that, according to the few pieces of information Google's disclosed so far, applications
written for the future Google OS would also run on Windows, or even on Apple's Mac OS X.
The Google executives who announced the company's push into OS waters made that clear. "These apps will run not only on Google
Chrome OS, but on any standards-based browser on Windows, Mac and Linux," said Sundar Pichai, vice president of product management,
and Linus Upson, engineering director, in their blog post last night.
"Applications written for Google will run on all standard browsers, so you don't even need to use Chrome OS," Cherry pointed
out.
That's not to say either analyst was panning Google's move. Both gave the search giant kudos or were confident the company
could make a play in the OS arena. "The momentum is on Google's side," said Silver, "because apps are moving away from being
OS-specific. But it's taking years. And years." "As someone who likes operating systems, I'm excited," added Cherry. "This
is great news."
Even so, everyone should just step back a moment, cautioned Cherry. "While Google wants to move very, very quickly, there's
a couple of things that jumped out at me, and have me worried," Cherry said.
"We didn't get to where we are with Windows because Microsoft set out to build a slow, massive operating system," he said.
"They kept adding functionality."
The same will happen to Google, he predicted. "What Google will face is application developers who say, 'Here's what we'd
like to do,' and Google will realize that their OS doesn't support that. And then they'll expose an API or add functionality.
And lo and behold, it's a little bigger."
For more enterprise computing news, visit Computerworld. Story copyright Computerworld, Inc.
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