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A weak US economy and historically slow summer sales conspired to push North American hardware sales down. Down but not out: Nintendo led the way with robust DS and Wii hardware sales, while the Xbox 360 stayed resilient.
North American hardware sales: June 2009 (NPD Group)
* 1. NDS: 766,500
* 2. Wii: 361,700
* 3. XBox 360: 240,600
* 4. PS3: 164,700
* 5. PSP: 163,500
* 6. PS2: 152,700
Software sales were led by the Xbox 360 version of Radical's open-world game Prototype. EA Sports also enjoyed a strong month led by its Wii Fit competitor EA Sports Active, a strong opening showing for Tiger Woods 10 for the Wii, and a nearly 50/50 sales split between Fight Night Round 4 for the Xbox 360 and PlayStation 3.
North American software sales: June 2009 (NPD Group)
* 1. Prototype (Xbox 360) 419,900
* 2. UFC 2009: Undisputed (Xbox 360) 338,300
* 3. EA Sports Active (Wii) 289,100
* 4. Tiger Woods PGA Tour 10 (Wii) 272,400
* 5. Wii Fit (Wii) 271,600
* 6. Fight Night Rd. 4 (Xbox 360) 260,800
* 7. Fight Night Rd. 4 (PS3) 210,300
* 8. Mario Kart Wii (Wii) 202,100
* 9. Red Faction: Guerrilla (Xbox 360) 199,400
* 10. Infamous (PS3) 192,700
With Nintendo making a strong showing, Cammie Dunaway, NOA's EVP of sales and marketing, offered the following quote:
"More consumers continued to gravitate toward products that offer quality experiences and great value for the whole family....Consumers again selected Nintendo systems for those experiences, particularly our hand-helds."
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