Facebook de-friends its App Verification Program

Facebook has abruptly decided to pull the plug on its Application Verification program, which let external developers pay to have their applications certified as exceeding certain requirements.

The company made the announcement on Wednesday evening, as it unveiled a roadmap of upcoming changes to its application development platform.

"We're retiring the formerly optional Application Verification brand, submission process, fees and badge; the program's higher standards will be required and applications will be subject to review at any time," wrote Facebook official Ethan Beard in a blog post.

Announced in November of last year, the program drew boos early on from critics who felt it would unfairly benefit developers able to afford the review fee, while affecting programmers without deep pockets.

Critics also said that the program put the financial burden on developers for a review process that Facebook should be doing as a matter of course for all external applications on its site.

At the time, Facebook defended the program, characterizing it as an option for developers who wanted their applications to stand out as exceeding the basic guidelines and policies Facebook requires of all applications.

Facebook also argued that the program would promote trust among users who needed extra assurance about the safety of adopting applications built by external developers.

As criticism quieted down and the program started rolling, participating developers reported being generally satisfied with it, and said the benefits of earning the "verified" badge for their applications far outweighed the cost and hassle of submitting them for review.

Now, Facebook has done an about-face with its decision to scrap the program, halting immediately its review process. The review fee -- US$375 for a year's certification, or $175 for students and nonprofits -- will be refunded in full for applications not yet certified, and on a prorated basis for those already approved.

Facebook will yank the Verified Application program badge on Dec.1 from applications that earned it, along with the benefits that came with it, such as higher visibility in the application directory, broader permissions for applications to issue notifications and requests, a $100 credit for developers to advertise on the site and registration discounts to the company's developer events.

The program's standards will now become part of the baseline expectation for all external applications built for Facebook, although Facebook will continue allowing developers to launch applications without prior approval. The company said it reserves the right to review any application at any time using the new, stricter guidelines.

Facebook declined to comment for this article, so it's not known how many applications the company expects to proactively review on a monthly or yearly basis, considering there are now more than 350,000 available on the site.

The Application Verification program was designed to set apart applications that exceeded Facebook's standards for what the company calls "trustworthiness." This meant that verified applications offered an exceptional user experience, complied with all of the company's terms and policies and used "integration points," such as user-to-user notifications, in an appropriate way.

The IDG News Service is a Network World affiliate.