Fake religious trailer incites heresy for Dante's Inferno

Does a religious video game count as heresy in this day and age? We've got religious TV networks and theme parks, so are people really getting bent out of shape about stuff like The Bible Game? The marketing team working on Dante's Inferno believes so, as a trailer revealed earlier this week for a fictitious game called Mass: We Pray turned out to be a viral ad for the upcoming action game.

This is the sixth of what we presume to be a nine-stage marketing campaign for Dante's Inferno, in which each of the nine circles of hell are represented. It started with a fake protest at E3 (representing Limbo), followed by a booth babe contest at Comic-con (Lust, via Arstechnica). After that, a rib lunch was sent to game media outlets (Gluttony, via Yfrog), followed weeks later by a $200 check (Avarice) and then a box that plays Rick Astley on a loop until its destroyed (Wrath).

That leaves Violence, Fraud, and Treason as the final circles of Hell yet to be unleashed by Dante's Inferno. What do you think the marketing team has in store for those vices?

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Does a religious video game count as heresy in this day and age? We've got religious TV networks and theme parks, so are people really getting bent out of shape about stuff like The Bible Game? The marketing team working on Dante's Inferno believes so, as a trailer revealed earlier this week for a fictitious game called Mass: We Pray turned out to be a viral ad for the upcoming action game.

This is the sixth of what we presume to be a nine-stage marketing campaign for Dante's Inferno, in which each of the nine circles of hell are represented. It started with a fake protest at E3 (representing Limbo), followed by a booth babe contest at Comic-con (Lust, via Arstechnica). After that, a rib lunch was sent to game media outlets (Gluttony, via Yfrog), followed weeks later by a $200 check (Avarice) and then a box that plays Rick Astley on a loop until its destroyed (Wrath).

That leaves Violence, Fraud, and Treason as the final circles of Hell yet to be unleashed by Dante's Inferno. What do you think the marketing team has in store for those vices?

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