You don't know tech: The InfoWorld news quiz

Apple jumps into 3G ad fray; aging spam king gets put away

It's been a combative week. As if the whole AT&T-Verizon battle weren't silly enough, Apple entered this week with its own ad campaign. Google found itself attacked by yet more newspapers determined to secede from its index. RIM and Motorola find themselves fighting a patent suit, and an aging tech relic is facing an uphill battle to rebrand itself for a new generation. Have you got what it takes to defeat our quizmaster? Give yourself 10 points for each win. Now go out there and make us proud.

1. A third party is joining the AT&T-Verizon ad battle: Apple. Which of the following is not one of the things its ads claim the iPhone does?

a. Pretend you've read your client's e-mailsb. Remind you to buy flowers for your anniversaryc. Find a good sushi restaurant while chattingd. Find wireless providers with less expensive data plans

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It's been a combative week. As if the whole AT&T-Verizon battle weren't silly enough, Apple entered this week with its own ad campaign. Google found itself attacked by yet more newspapers determined to secede from its index. RIM and Motorola find themselves fighting a patent suit, and an aging tech relic is facing an uphill battle to rebrand itself for a new generation. Have you got what it takes to defeat our quizmaster? Give yourself 10 points for each win. Now go out there and make us proud.

1. A third party is joining the AT&T-Verizon ad battle: Apple. Which of the following is not one of the things its ads claim the iPhone does?

a. Pretend you've read your client's e-mailsb. Remind you to buy flowers for your anniversaryc. Find a good sushi restaurant while chattingd. Find wireless providers with less expensive data plans

2. The anti-Google movement among newspapers is growing. Which of the following dailies has not announced it may block Google from indexing its content?

a. The Wall Street Journal

b. Dallas Morning News

c. Denver Post

d. New Orleans Times Picayune

3. "Our new identity is uniquely dynamic. Our business is focused on creating world-class experiences for consumers and ___ is centered on creative and talented people -- employees, partners, and advertisers. We have a clear strategy that we are passionate about and we plan on standing behind the ___ brand as we take the company into the next decade." Who's standing behind what brand for the next 10 years?

a. Carol Bartz, Yahoo

b. Evan Williams, Twitter

c. Tim Armstrong, AOL

d. Phil Schiller, Apple

4. Google recently took out an ad on its own Image search site. Why?

a. To compete with Bing image search

b. To promote its new Image Swirl product

c. To apologize for an offensive image

d. To apologize for sneaky Web marketing

5. Record company executive James Roppo was arrested this week for a tech-related offense. What did he do?

a. Indecent exposure on Facebook

b. Reckless Twittering

c. Stealing music on MySpace

d. Making spurious claims about AT&T's 3G map

6. RIM and Motorola have just been named in a patent infringement suit filed by Klausner Technologies. What's the suit about?

a. Audible e-mail

b. Multimodal messaging

c. Touch-free texting

d. Visual voice mail

7. Sneaky Web marketers are being spanked by Congress after they reportedly bilked billions from unsuspecting consumers. Which of the following is not one of the marketers targeted by lawmakers?

a. Affinion

b. NebuAd

c. Vertrue

d. Webloyalty

8. According to surveys by YouGov, brand loyalty for Apple handsets has dropped among men age 18-plus. Who just surpassed it as king of the Y chromosome set?

a. Motorola

b. BlackBerry

c. Samsung

d. Nokia

9. Yet another spammer is headed to the slammer. Which of the following Spam Kings just received a four-year stretch for mail fraud?

a. Sanford Wallace

b. Alan Ralsky

c. Jeremy Jaynes

d. Robert Alan Soloway

10. Take the amount in dollars a first edition of Charles Darwin's "On the Origin of the Species" just fetched at a U.K. auction, and multiply by the Apple iPhone's share of global data traffic, according to AdMob. Add the first week's worth of unit sales for Ubisoft's Assassin's Creed 2. Put that on an island near the equator and wait for it to evolve. What do you get?

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