Support World AIDS Day with (SHAZAM)RED iPhone app

SHAZAM recently launched a Special Edition application called (SHAZAM)RED

A reminder that today is World AIDS Day, a day that is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection.

Of the 33 million people living with HIV/AIDS, Africa (which has just over 10 per cent of the world's population) is home to 67 per cent (22 million). The disease is the leading cause of death in Africa, with approximately 4,100 people dying every day from AIDS.

(RED) is a brand designed to engage business and consumer power to help eliminate AIDS in Africa. It works with the world's best brands to make unique (PRODUCT) RED-branded products and direct a percentage of their gross profits to the Global Fund to invest in African AIDS programs with a focus on the health of women and children.

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A reminder that today is World AIDS Day, a day that is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection.

Of the 33 million people living with HIV/AIDS, Africa (which has just over 10 per cent of the world's population) is home to 67 per cent (22 million). The disease is the leading cause of death in Africa, with approximately 4,100 people dying every day from AIDS.

(RED) is a brand designed to engage business and consumer power to help eliminate AIDS in Africa. It works with the world's best brands to make unique (PRODUCT) RED-branded products and direct a percentage of their gross profits to the Global Fund to invest in African AIDS programs with a focus on the health of women and children.

Iconic brands including Apple, American Express, Converse, Dell, Emporio Armani, Gap, Hallmark and Starbucks are all working with (RED).

Shazam -- a leading mobile music discovery provider -- recently launched a Special Edition iPhone application called (SHAZAM)RED making it the first mobile application to link up with (RED).

For each (SHAZAM)RED application purchased 20 per cent of the price is contributed to the global fund to fight AIDS, Tuberculosis and Malaria.

"(RED) enables consumers to positively impact the lives of those living with AIDS in Africa through their purchases of products and we are incredibly honoured to be the first mobile app company to partner with them," said Andrew Fisher, CEO of Shazam.

"Given our popularity and that we already have more than 10 million iPhone and iPod touch users around the world, (SHAZAM)RED is a powerful way for our audience to create real change in the world."

"In the three years since (RED) launched, our partners and events have generated $140 million for the Global Fund, 100 per cent of which flows straight through to AIDS programs in Africa," added Seb Bishop, CEO EMEA, (RED).

"We're excited to expand our reach further with Shazam, one of the most recognised and exciting brands in the digital space. Music is core to our brand, and (SHAZAM)RED will be another great way for music fans to make a real impact on the lives of those living with HIV in Africa."

Available from the Apple iTunes App Store, (SHAZAM)RED costs £2.99 (US$4.93) and requires the iPhone 3.0 Software Update or later.