Mobile Web traffic in India crosses 1B per month mark: AdMob

India generates the second highest Mobile Web traffic globally on the AdMob platform following the US

Mobile Web traffic in India has crossed a milestone figure of one billion per month, according to mobile advertising network AdMob.

Since the inception of the network's India operations in June 2009, mobile Web traffic in the country has increased significantly from 502 million to 1.2 billion in March 2010.

"The reported growth of over a 100 per cent in less than a year is a testament to the growing Indian mobile Web marketplace. We look forward to what is the next given improved data plans and enhanced device capabilities," said Jeff Merkel, vice president and managing director for APLA.

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Mobile Web traffic in India has crossed a milestone figure of one billion per month, according to mobile advertising network AdMob.

Since the inception of the network's India operations in June 2009, mobile Web traffic in the country has increased significantly from 502 million to 1.2 billion in March 2010.

"The reported growth of over a 100 per cent in less than a year is a testament to the growing Indian mobile Web marketplace. We look forward to what is the next given improved data plans and enhanced device capabilities," said Jeff Merkel, vice president and managing director for APLA.

India generates the second highest Mobile Web traffic globally on the AdMob platform following the US. According to Mahesh Narayanan, country manager India, AdMob: "Mobile ownership and usage far outstrips ownership of PCs with Internet access in India. In the near future, Mobile Internet usage is going to overtake fixed line Internet usage in India."

The AdMob platform includes a network of premium publishers and high quality content.

In India, brands such as Nokia, Vodafone, ICICI Bank, Travelocity, Toyota and Warner Bros. Pictures have already been using this platform to meet their mobile Web advertising goals.