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iPhone fans fuming about preorder Web site woes

iPhone preordering system shut down, customers enraged

By Brad Reed, Network World
June 16, 2010 11:46 AM ET

Network World - While it may not be on the scale of the BP oil spill, Apple and AT&T do have a public relations debacle on their hands as iPhone fans are furious about the collapse of AT&T's online preorder system.

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The trouble started early for David Farber, a professor of computer science and public policy at Carnegie Mellon University, who woke up before 6 a.m. yesterday to preorder and iPhone 4 on AT&T's Web site. After submitting his order, Farber found that the Web site stalled for a half hour before timing out. Farber then tried Apple's site and he found that it gave him nothing but an "oops message."

He continued trying to order throughout the morning, only to find that each time he'd get error messages. He began shooting off angry messages to his Interesting People listserv to see if other iPhone customers were having similar problems.

"What the hell is wrong with these clowns?" Farber asked at one point. "Can't they keep a web site running under load?"

Replies on Farber's listserv, as well as reports throughout the tech media, revealed that Farber was not alone in experiencing difficulties ordering the new iPhone. A few hours after Farber's initial rant, Gizmodo's Jesus Diaz was on the case, proclaiming the entire iPhone preorder process "a total disaster." 

Fellow Gizmodo writer Kyle VanHemert broke down the gory details of what he and other customers were experiencing in their failed attempts to order the new iPhone. "They just kept mashing on the 'submit' button and getting error after error," he wrote. "On the umpteenth try, it'd go through and then the next step, whatever that was, would get error after error. After a long time, it would finally go through. What's worse is that the first step of the process re-ups your two-year contract, so you can't walk away if you get fed up."

Lauren Weinstein, the co-founder of the People for Internet Responsibility advocacy organization, is similarly dismayed at both AT&T and Apple and said he found it amazing that the companies would be so unprepared for such an obviously large order volume.

"When firms of Apple's and AT&T's scale deploy an ordering system for a product that will obviously have high demand, heavy publicity, and is important to both companies' bottom lines, common sense alone dictates that the ordering system be engineered to be as smooth as possible," he says. "If companies choose to cut corners in their ordering system deployments, on the assumption that customers want their products so very badly that they'll put up with any level of Kafkaesque ordering hoops and errors, then that's another matter entirely."

The situation has gotten so hairy that AT&T has temporarily shut down the entire preorder process. To make matters worse, Gizmodo has documented three separate cases in which AT&T users would enter their names and passwords into the AT&T Web site while ordering their iPhones only to be taken to another user's account. In other words, AT&T users may have their private information in the AT&T database totally exposed.

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