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Network World - Caution still pervades the economic forecasts, but it's not deterring IT executives from aggressively expanding their virtualization efforts, extending mobility initiatives, and tackling newer priorities such as cloud computing and enterprise social media adoption.
"If it's out there and if it can help us, we're looking at it," says Ron Smith, director of IT at logistics provider Transplace, which plans to upgrade to 10G Ethernet, overhaul its intrusion-prevention systems, and invest in cutting-edge storage gear, among other 2011 IT projects. "We're thrifty in the way we spend our money, but we go after the best."
Capital budgets came back strong in 2010, and the U.S. tech sector grew about twice as fast as the overall U.S. economy, says Andrew Bartels, vice president and principal analyst at Forrester Research. "In 2009, companies hoarded cash. In 2010, profits were surprisingly strong. So in many cases, companies were actually sitting on excess capital. One of the ways they deployed that capital was to acquire equipment and software."
While the budget-slashing of 2008 and 2009 has given way to more stable IT spending - projected to rise 7.4% in 2011, according to Forrester -- buyers are still behaving prudently given the global economic environment. "We are in a recovery, but it's a very weak recovery. It's going to be a slow slog," Bartels says.
IDC is slightly less bullish on the 2011 outlook, predicting worldwide IT spending will grow 5.7% to reach $1.6 trillion. "Overall growth is still lagging behind pre-recession levels, but the recovery of 2010 will broadly continue and the industry will ultimately outpace the rest of the economy," IDC concludes.
Both firms agree a rebound in software and services spending will drive 2011 gains while hardware spending - the primary driver of 2010 gains, thanks to overdue equipment and infrastructure upgrades - will slow.
As we enter 2011 it is clear we're at an interesting juncture in IT, with new business demands and a raft of new technical opportunities stretching out before us. In fact, some say there has never been a better time to be in IT.
Trends such as cloud computing, social computing and mobility have the potential to dramatically improve efficiencies - without breaking the bank, says Mark White, a principal at Deloitte Consulting. "The CIO now can become a source of continuing innovation and value as opposed to saying 'fund me for three years and after 36 months I'll give you something good'."
The timing is ideal. "The business needs disruption, and the disruptive technologies exist to really change our financial model and our cost structure in a way that for once, is actually consistent with what the business wants -- which is more wood behind the arrow and less wood focused on operations," says Mark McDonald, group vice president for executive programs at Gartner.
IT leaders see tremendous potential, saying "we have not had this opportunity to redefine who we are, and what our role is in the enterprise, since we moved from mainframe to client server," McDonald recounts.
Donna LaSala echoes that sentiment, though with a slightly different perspective as a cash-strapped public sector IT leader. She sees a more positive attitude toward technology from city officials and department stakeholders.
"There's an increasingly higher level of respect," says LaSala, director of IT for the city of Berkeley, Calif. "We are really valued right now as IT professionals and CIOs. We worked for so many years to get a seat at the table, and when we did we focused on selling the need for IT. Now we're past that, and we've become strategic partners, figuring out how to get things done better."
That translates into less effort spent trying to convey the usefulness of automation and process improvement - everyone gets it. "I can skip that step and get right to the business of trying to identify funds for a project," she says.
That's not easy given the city's IT budget is still shrinking: LaSala is being asked to cut 3% for fiscal 2012 and again for 2013. "But that's a lot better than the 10% cut I was faced with two years ago," she notes. Another positive sign: The city's 2-year-old hiring freeze was lifted six months ago.
The public sector has "about a two-year lag time in recovery," LaSala says. That's partly because most public sector institutions -- including the city of Berkeley -- are tied to a two-year legislated budget cycle that leaves them less capable of changing course as economic conditions change.
IT projects that rise to the top of Berkeley's to-do list tend to be those that align with city council priorities, have a clear ROI, and can benefit more than just a single department. "We're working on an automation project for our payroll systems that's long overdue. That one rose to the top because it met our council priorities to make internal operations more efficient and because each department has something to gain from it, since it's payroll for the entire city," LaSala says.
In general, LaSala is most excited about the city's foray into business analytics. Bringing together data from disparate systems can uncover correlations among metrics that might not have an obvious connection -- such as the effect of registrations for after-school soccer programs on police call volume and graffiti cleanup operations.
"I firmly predict we're going to see a two-fold, three-fold and four-fold increase in the next year or two in the attention on good, solid data dashboards, data analytics and business intelligence. We've finally gotten there," she says.
Business analytics rise to the top of many industry watchers' hot lists.
In particular, Forrester expects a heavy focus on analytical solutions with industry-specific gains. Utility companies want better intelligence about what's happening in their power grids and how to better manage assets such as generation and distribution equipment. Hospitals want electronic medical records and tools for tracking physical assets and determining optimum resource levels. "A lot of the demand for technology will take the form of vertical solutions," Bartels says.