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LinkedIn: 5 Ways to Attract Attention to Your Profile

By Kristin Burnham, CIO
January 20, 2011 03:20 PM ET

CIO - You've written your LinkedIn summary and updated your experience field. You've joined a handful of groups and connected with colleagues. A few of them wrote you recommendations, but your activity on LinkedIn has been stagnant since.

"Your profile is your personal website, so you really want people to land on it and be encouraged by the story you tell," says Wayne Breitbarth, author of The Power Formula for LinkedIn Success. If you're not promoting yourself and people aren't trying to connect with you, you're losing out on potential business partnerships and job opportunities, experts say.

Here are five quick and easy actions you can take right now to ensure you stay relevant on LinkedIn, help build your network of connections and make the most of the professional networking site.

1. Utilize LinkedIn Widgets

LinkedIn makes a number of widgets available that you can integrate into a blog, website or application.

[Want more LinkedIn tips, tricks and analysis? Check out CIO.com's LinkedIn Bible.]

LinkedIn's Profile Widget is a JavaScript widget that you can place on HTML pages to show your public LinkedIn profile. The widget shows most of the information in your profile, including current title, past positions, education and websites. And it includes links to your LinkedIn page. Two presentation formats are available: popup and inline. You can find the Profile Widget code and instructions for using it on LinkedIn's developer page.

Inserting a LinkedIn widget onto your blog or webpage is an easy way to promote your LinkedIn profile, and thus your qualifications, to website visitors.

2. Stay Active With Status Updates

The "Status Updates" box is an underused yet valuable LinkedIn feature. The Status Updates space, located on your LinkedIn homepage, is meant to be used as your "professional billboard" on which you have 140 characters to post an interesting link, share a thought or ask a question to your LinkedIn connections.

When you post an update--much like you would on Twitter--it appears in your connections' "Updates" feeds, helping to keep you top-of-mind. Try updating your status once a day, says Eve Mayer Orsburn, CEO of Social Media Delivered, a social media consultancy, but be sure that your updates are almost always work-related.

Another option: If you use Twitter, you can selectively share Twitter updates on LinkedIn. To do so, visit your Twitter Settings page on LinkedIn. You'll see an option to share only tweets that contain the hashtags #in or #li, or share no tweets at all. Including these hashtags will automatically send your tweets to LinkedIn.

3. Add Your LinkedIn URL to an E-Mail Signature

One of the best ways to draw new visitors to your LinkedIn page is by including a link to the profile in your e-mail signature, Breitbarth says. It's an easy way to promote yourself and your qualifications to contacts with whom you e-mail every day, as well as increase your reach and the size of your network.

4. Pump Up Your Profile With Apps

An effective way to attract attention to your LinkedIn profile is by making it interesting and interactive. Adding a few of LinkedIn's apps is an easy way to add another dimension to your profile and make it more memorable to visitors.

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