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4 reasons why Apple and its iPad still rule the tablet market

A big head start and strong pricing even for iPad 2 keep Apple on top

By Brad Reed, Network World
March 03, 2011 12:18 PM ET
iPad 2

Network World - When it comes to releasing new form factors for its iPad tablet and other products, Apple not only gets there first; it gets there best.

From the debut of the iPod in 2001 to the launch of the iPhone in 2007 to last year's launch of the iPad, Apple usually sets a high bar for the rest of the industry when it releases new types of electronic devices. And as this week's unveiling of the iPad 2 demonstrated, Apple is still well on top of its competitors in the tablet market.

TABLET TUMBLE: iPad 2 vs. Motorola Xoom

So why is Apple likely to rule the tablet roost for the foreseeable future? Here are four reasons:

1. A one-year head start

Tablets occupy a weird niche market somewhere between smartphones and laptops and it has proven difficult to really get them right the first time around. Think of it like this: The Motorola Xoom, the first device that's seen as a legitimate contender for the original iPad, was released just a week ago. Meanwhile, RIM's first crack at tackling tablets, the PlayBook, isn't due out until April. While these two companies are just dipping their toes into the tablet market, Apple is already on its second generation of the iPad. 

And from an engineering standpoint, the iPad 2 has made some significant improvements that should keep it in the lead until its rivals release their own second-generation tablets in the future. First, the new iPad is thinner (0.34 inches) and lighter (1.35 pounds) than the original iPad or any of its competitors. Second, it now has both a front-facing and rear-facing camera that the original model lacked.

2. A more mature app market

Applications have become an increasingly popular feature of mobile devices over the past couple of years, especially with the high-profile launches of application shopping centers such as Apple's App Store and Google's Android Market. The most recent survey data from research firm ChangeWave shows that 14% of smartphone users said applications were what they liked best about new smartphones, followed by ease of use (12%) and Internet access (12%).

With that in mind, consider that the Apple App Store already has an estimated 65,000 applications tailored specifically for the iPad while Android tablet users will have to wait until developers become more accustomed to the "Honeycomb" edition of Android before they start churning out apps for the Xoom and other Android tablets at a similar rate. Given the past enthusiasm developers have shown for Android, it's quite likely that Honeycomb tablets will catch up to the iPad in terms of application offerings, but for now Apple is the biggest game in town.

3. Enterprises are already adapting to it

Yes, this is counterintuitive since Apple has made clear that the iPad is a device for consumers first. And yet the iPad's success has led inevitably to employees bringing their tablets to work and wanting to use them for corporate e-mail. And while enterprises generally don't see the iPad as a replacement for a PC or a smartphone, a significant number of businesses are at least intrigued enough by their potential to order some for the workplace.

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