Time to Put Your Money on Mobile

About 15 years ago, every company realized it needed an Internet presence. The emerging World Wide Web was good for far more than email. Companies that developed websites allowing customers to perform transactions, download information and ask questions were winning more sales, increasing customer satisfaction and lowering business costs. Today, every company has a team responsible for harnessing the power of the Web in a secure way.

But a lot of business isn't done on the PC-centric Internet any longer. Business has gone mobile, and a lot of traditional Web investment isn't paying off the way it used to. Today's market leaders are now leveraging the capability of increasingly powerful mobile devices, whether through apps or the mobile Web.

Consider referrals. They're the most powerful form of marketing, because an existing customer is telling a potential customer to do business with your company. With sales of smartphones and tablets skyrocketing, the odds are greater than ever that a prospect referred to your site will be using a mobile device to access it.

About 15 years ago, every company realized it needed an Internet presence. The emerging World Wide Web was good for far more than email. Companies that developed websites allowing customers to perform transactions, download information and ask questions were winning more sales, increasing customer satisfaction and lowering business costs. Today, every company has a team responsible for harnessing the power of the Web in a secure way.

But a lot of business isn't done on the PC-centric Internet any longer. Business has gone mobile, and a lot of traditional Web investment isn't paying off the way it used to. Today's market leaders are now leveraging the capability of increasingly powerful mobile devices, whether through apps or the mobile Web.

Consider referrals. They're the most powerful form of marketing, because an existing customer is telling a potential customer to do business with your company. With sales of smartphones and tablets skyrocketing, the odds are greater than ever that a prospect referred to your site will be using a mobile device to access it.

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