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Two-thirds of Google+ users are men

Students, software engineers and consultants are the most typical user occupations

By Brad Reed, Network World
February 14, 2012 04:08 PM ET

Network World - Google+ really is a man's social network.

According to figures released today from Website-Monitoring.com, two-thirds of Google+ users are men, which stands in contrast to Facebook, where a majority of users are women, including 55% in the U.S.

MORE ON GOOGLE+: Google+ now boasts 90 million users

RELATED: Critics accuse Google of unfairly promoting Google+ in search results

Konrad Caban, the manager director for Website-Monitoring.com parent company Siteimpulse, speculates that more men use Google+ because it is seen as more of an extension of other Google services such as Android and Gmail and is not as well-known for being a social hangout as Facebook.

"Google+ is a gadget -- a smartphone in the social media world -- used by those who use other Google products, including Android," Caban says. "People join Google+ because they read about it, not because a lot of their friends are already there like on Facebook."

Website-Monitoring.com compiled its data on Google+ users from a variety of sources, including Google's official blog, Google's investor relations page, TechCrunch, Wikipedia, SocialStatistics.com and SocialBakers.com. In addition to its findings that men dominate Google+ use, Website-Monitoring.com also found that:

-Students are by far the most popular occupation for Google+ users, accounting for just over 20% those sampled. Other popular professions for Google+ users included software engineers (2.65%), consultants (1.99%) and managers (1.72%).

-The United States and India are the two countries with the most Google+ users, as the U.S. accounts for 31.5% while India accounts for 13.7%. The Indian city of Bangalore has the most Google+ users of any individual city, accounting for 3.86% of all Google+ users.

-A 42% plurality of Google+ users are single, while 27.45% are married and 19.3% are in a relationship. Just 4.4% of Google+ users list themselves as engaged, little more than the 3.4% of users who list "it's complicated" as their relationship status.

-Britney Spears, Snoop Dogg and Google CEO Larry Page are the three most popular individuals on Google+ in terms of total numbers of followers. The three most popular brands on Google+ are H&M, Samsung USA and Pepsi, while the three most popular media pages on the site are ESPN, BBC News and Mashable.

Google says that 90 million users have joined Google+ since its inception last year. Although reported growth has been impressive, the platform still has a long way to go to catch Facebook, which has upward of 800 million users. Google has been trying to heavily promote Google+ as a social networking alternative and has sparked controversy for its integration of Google+ results into its standard search results. Essentially, Google has added a personal search component to its traditional searches, so if you search for a particular topic on the search engine, you'll also be given recent postings from your friends who have written about that topic on Google+. Twitter and other companies have accused Google of using its search engine power to unfairly promote its own social networking content at the expense of others.

Read more about voip & convergence in Network World's VoIP & Convergence section.

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