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Avaya lays out roadmap for unified software management

Avaya takes aim at collaboration software as it goes through exec changes and uncertainty around a potential initial public offering

By , Network World
May 21, 2012 04:35 PM ET
Kevin Kennedy

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The company has various products in these areas and Kennedy promised additional rollouts in the coming months. On the collaboration side, for example, Avaya executives demonstrated a videoconferencing tool based on the company's Aura platform. Its Flare user interface recently extended integration on to iPad tablet and the company has its LiveEngage, another conferencing tool. On the contact center suite of products, Avaya has the Aura Experience Portal and Orchestration designer, which each aid call center operations. The company's Identity Engines 8.0 was recently released as a mobile device management tool to tap into the bring-your-own-device (BYOD) craze in the market. Meanwhile, the company is not giving up on the hardware side, with the recent release of its VSP 7000 10.1 top of rack horizontal switching device and its ERS 3500 switch. On the video conferencing side, Avaya hopes to close soon on its $230 million purchase of Radvision, which specializes in video collaboration.

While the company is making moves, analysts say Avaya is in a highly competitive market. Within enterprises there may even be departments using products or services from competing companies, such as Avaya, Cisco and Microsoft. The key, says Gartner analyst Steve Cramoysan, will be providing a truly unified environment that eases the management of the collaboration, telephony and contact center divisions.

"They need to build some credibility with customers that they can deliver the full stack," he says. While Avaya has been a mainstream player in legacy telephony and contact center operations, it's in a crowded market when moving into the next generation communication management systems.

This article originally appeared at NetworkWorld.com. Network World staff writer Brandon Butler covers cloud computing and social collaboration. He can be reached at BButler@nww.com and found on Twitter at @BButlerNWW.

Read more about voip & convergence in Network World's VoIP & Convergence section.

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