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Windows 8 Update: Windows 8 wows AT&T Mobility

Also: Nvidia CEO says Windows RT is a brilliant move by Microsoft, Windows 8 safety measures let parents spy on kids' Internet use

By , Network World
May 21, 2012 10:13 AM ET

Network World - The chief of AT&T Mobility can't wait for Windows 8 tablets to hit the market because they'll fuel demand for Windows phones.

"When they come out with Windows 8 in the fourth quarter, I think it will actually add to the value that [Windows Phone] OS brings to the marketplace in that that'll be the first time that you can truly have a similar experience on your PC, on your tablet, on your smartphone from Microsoft," says Ralph de la Vega, speaking at the J.P. Morgan Global Technology, Media and Telecom Conference. "From what I've seen from the previews that I've been given, I think it's going to be exceptionally good."

If current Windows users upgrade to Windows 8 or buy new Windows RT devices, their experience with the Metro interface could influence their choice of phone, he says. With that Metro exposure, "then if you're a customer and you come into a store you think one of the logical questions will be, 'Well what do you have at home?' If you have a Microsoft device the likelihood is you may want to use a Microsoft OS."

MORE: Why aren't Apple and Amazon dumping on Windows RT?

Lumia, the Windows smartphone from Nokia, is impressive for its simplicity, ease of use and intuitive user interface, he says, and the added boost of customers seeking an all-Windows experience could snap them up.

Separately, AT&T may be working on another incentive to buy tablets: more attractive data plans that cover both phones and tablets that also make more money for AT&T. Here's what he says: "What we need to be able to do is allow connecting those tablets to some of the existing data plans that [customers] have, to be able to share them in a way that will drive more revenue for us but also give a good deal to customers."

Nvidia CEO: Windows RT is a brilliant move

Microsoft won't be able to deliver what tablet users want with Windows 8 on an x86 mobile device, but it will with its Windows RT hardware/software bundle that favors touch screens and ARM processors, according to the CEO of tablet-maker Nvidia.

That shouldn't come as much surprise, given that Nvidia is one of three processor makers listed by Microsoft as partners in its Windows RT efforts, the other two being Qualcomm and Texas Instruments.

What do tablet users want? A platform on which they "can see documents created, always be connected and designed for mobility," says Nvidia CEO Huang Jen-Hsun at the company's GPU technology conference in San Jose, according to And Windows 8 -- the version that supports legacy Windows applications as well as new Metro-style applications -- won't cut it, he says, because it's hard to reposition a Windows PC as a tablet.

If Windows 8 x86 mobile devices don't perform up to what customers expect out of PCs, they will "go nuts," he says, according to

One advantage that Windows RT will have is that it doesn't promise as much, so won't disappoint when it delivers an experience that is less than they would get out of a traditional Windows laptop, Jen-Hsun says.

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