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Network World - Obsession is its own reward, as the iOSphere constantly shows. The rumorati were gaga over a stock analyst's speculation that iPhone 6 would be available in, of all things, different colors.
You can ask Nokia how well that strategy worked for its Lumia Windows Phone lineup.
Also this week, the revelation that Apple is, once again, testing its next generation phone hardware and software, just as it's done for the last five or six years; and new speculation that IZGO display technology will be the next Big Thing for the iPhone, even though most users probably won't notice its benefits.
You read it here second.
"I don't understand how this is news. They do the same thing every year. I think it would be news if they WEREN'T testing anything new."
The iOSphere was abuzz and agog after Brian White, a veteran technology stock analyst currently with Topeka Capital Markets, announced his expectation that the Next iPhone, whatever its name, will come in colors other than black and white.
"Multiple" in this case apparently means eight colors, or 10 if the black and white models are different from the "silver" and "slate" models of the iPhone 6 (or 5S).
Oh yes: White also expects or foresees or predicts that the Next iPhone will have "multiple screen sizes," according to AppleInsider's Neil Hughes. The iPhone 5 was the first model to have a 4-inch screen; all the earlier ones have a 3.5-inch screen.
In the old-fashioned Lamestream Media, this was called "burying the lead" -- meaning that the real news, or in this case, the real rumor, was ignored in favor of obsessive trivia.
Hughes quotes from White's investor note that "This eventually opens up the possibility for a lower-priced iPhone (i.e., iPhone mini) with a smaller screen size that could allow Apple to further penetrate markets such as China and open up opportunities in India."
AppleInsider quotes White on the reason for shifting to several screen sizes: "We believe this is about to change with the next iPhone offering different screen sizes that we believe will allow Apple to better bifurcate the market and expand its reach."
"Bifurcate" means to divide into two, which ties into White's stated expectation of an "iPhone mini" with a lower price, supposedly to spur iPhone sales in those emerging markets.
But one gets the sense that AppleInsider isn't too interested in what the Chinese and Indians want in terms of screen size. "The possibility of different iPhone screen sizes also opens up the opportunity for Apple to build a handset with a larger display," Hughes points out, though White himself apparently doesn't address this. Hughes means "larger than the larger, 4-inch display first introduced a few months ago with the iPhone 5."