Obsession is its own reward, as the iOSphere constantly shows. The rumorati were gaga over a stock analyst's speculation that iPhone 6 would be available in, of all things, different colors.
You can ask Nokia how well that strategy worked for its Lumia Windows Phone lineup.
Never mind iPhone 6-9 - here's iPhone 10!
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John Cox covers wireless networking and mobile computing for Network World. Twitter: @johnwcoxnwwEmail: email@example.com
Read more about wireless & mobile in Network World's Wireless & Mobile section.