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Ultra-hyped ultrabooks ultra-flopped in 2012

Here's what manufacturers can do to get ultrabook sales back on track.

By , Network World
January 07, 2013 06:04 AM ET

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"There are some advantages that an x86 convertible might have, as far as supporting legacy programs, being fully compatible with what they may be using in their cube or on their desktop or whatever the case may be," Stice says. "Not to say that the iPad isn't, but being able to work on a keyboard and do full-fledged content work on a convertible certainly could be attractive to a lot of users."

If nothing else, the ultrabook's first year on the market will go down as the genesis for further innovation in the PC market, Stice says. Whether the ultra-thin, power-efficient device sold as well as it should have in its first year will be less relevant in the future, when new devices will be designed with inspiration from the early ultrabook's features. Even if the name ultrabook doesn't survive, its influence will remain, Stice says.

"Ultimately that was really what Intel was trying to do, was drive the industry into new innovation and new form factors that are going to better compete. Are there still going to be the brick-style, typical notebooks that we all know and love today? Possibly and likely, from a pricing standpoint those are still relatively inexpensive," Stice says. "But I think going forward, I think we're going to see a lot of push into these thin type of form factors. Whether or not they're branded ultrabook kind of remains to be seen."

Colin Neagle covers emerging technologies and the startup scene for Network World. Follow him on Twitter https://twitter.com/#!/ntwrkwrldneagle and keep up with the Microsoft, Cisco and Open Source community blogs. Colin's email address is cneagle@nww.com.

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