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Cloud service partnerships could boom in 2013

Providers could marry more often to meet customer cloud service demands

By , Network World
January 11, 2013 11:59 AM ET

Page 2 of 2, considered by many as the leading software as a service (SaaS) provider, has an exchange as well for running applications -- analytics, marketing, collaboration -- on top of or alongside's customer relationship management (CRM) tool.

DeCarlo expects these partnerships to continue to evolve in 2013 as customers demand services from their providers and companies realize they can better serve users through partnerships with other companies.

So should end users wait for vendors to iron out their partnership strategy before jumping into the cloud? DeCarlo says each organization is different, but generally speaking many of the partnerships being made now are about next-generation capabilities for the providers. "The fact these companies are pursuing partnerships does not indicate a problem with their service," she explains, "in many cases they're getting ahead of future customer demands. It's really a normal evolution of the market."

Network World staff writer Brandon Butler covers cloud computing and social collaboration. He can be reached at and found on Twitter at @BButlerNWW.

Read more about cloud computing in Network World's Cloud Computing section.

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