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BlackBerry 10 launches with comeback hopes

The new OS brings a much needed refresh to the BlackBerry platform

By , IDG News Service
January 30, 2013 10:56 AM ET
BlackBerry 10
Credit: RIM

IDG News Service - With its future in the balance, the company until now known as Research In Motion launched its new BlackBerry 10 operating system, two new handsets and a new company name on Wednesday.

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The new operating system brings the BlackBerry platform a desperately needed update and helps put it on the same functional level as Apple's iOS, Google's Android and Microsoft's Windows Phone 8. But after falling behind for a couple of years, the big question is whether the company can catch up.

"Today represents a new day in the history of BlackBerry," said Thorsten Heins, CEO of BlackBerry, in front of an audience of journalists and analysts in New York. The company used the event to reveal its name change from Research In Motion.

 
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"Two years ago, we had to make a very serious decision: adopt somebody else's platform or build a whole new one," he said. "And we made the tough call to go it alone."

BlackBerry based the new operating system on QNX, a real-time OS that it acquired in 2010.

At the heart of the new platform is the BlackBerry Hub, a message center that brings together email, Twitter and Facebook messages, BlackBerry messaging, and just about any other means of communication. The hub is accessible from anywhere within the phone with a rightward swipe of a finger.

It goes beyond a notification center or icons by providing direct access to incoming messages without launching external applications. And users can also respond to messages from within the hub. It's intended as a time-saver and serves as proof that RIM continues to see fast and efficient messaging as a key concern of its target users.

BlackBerry's core messaging platform, BBM, is also getting an upgrade with the addition of video chat. The same system also makes screen sharing possible, in which one BlackBerry user can share their screen with another user via a BBM session.

And in a nod to corporate users, RIM's most stalwart customers, there's BlackBerry Balance. It divides the phone into personal and work sides, with a company able to set policies and maintain security on the work side of the phone, but allowing the user freedom on the personal side. A virtual firewall between the two sides means confidential corporate data can't be copied or shared to the personal side.

Underpinning the new platform will be around 70,000 applications -- what BlackBerry says is the largest launch lineup of any smartphone platform. The number is largely thanks to incentives offered to application developers to port their software to the BlackBerry 10.

RIM revolutionized mobile messaging with its BlackBerry handsets and is hoping it can regain some of that momentum with Wednesday's launch.

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