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The company seems confident that it can attract, convince, and persuade a lot of users, even in mature markets like the U.S. and Canada. The iPhone is 6 years old; Android powers a lot of phones but only a very few models that approach the iPhone's success. BlackBerry's assessment is that the OS and UI are a match for the next evolution in how people are already stretching smartphones, moving, as BlackBerry President and CEO Thorsten Heins says, from mobile communication to mobile computing.
John Cox covers wireless networking and mobile computing for Network World.
Read more about wireless & mobile in Network World's Wireless & Mobile section.