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With the Endpoint Security for Business product, Kaspersky is offering the ability to control a diverse range of system security and management technologies from a single administration console, Bermingham said. These technologies already exist in different products available on the market, but it can be overwhelming for a system administrator to manage them individually, he said.
The key market segment targeted with the release is small and medium sized businesses, because these companies usually lack the financial and human resources to acquire and manage separate products for specific processes. However, there's no reason why the product wouldn't attract large enterprise customers as well, Bermingham said.