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F5 tries to stay ahead of the curve with moves into security and beyond

A look at a few of the carrots and sticks behind F5's ongoing diversification.

By , Network World
February 28, 2013 01:43 PM ET

Network World - F5 Networks is best known for its high-end network management hardware, especially its BIG-IP line of load balancers. Those offerings have fueled annual revenue growth from $525 million to more than $1.3 billion since 2007, even in the face of the recent recession.

But even this undoubted heavyweight has to change with the times. Since hiring Cisco veteran Manny Rivello to head up a new security department in October 2011, F5 has been planning a large-scale partnership with web filtering and security company Websense, which was made public on Monday. F5's aim is to add another security layer to its offerings, which the company hopes will keep it a step ahead of the competition.

[MORE F5: F5's SDN investment puts it in play with Cisco, Juniper]

The idea is to combine the two companies' divergent expertise in security into one product - F5's hardware firewall and access controls alongside Websense's malware protection and content inspection. While the only immediate result of the announcement was new interoperability for BIG-IP and V-Series appliances, the main goal is to offer the option of Websense services running on F5 hardware.

F5

The advantages to the customer seem fairly clear-cut - the ability to handle multiple security functions along with network acceleration on a single piece of hardware is valuable, and Forrester Research analyst Andre Kindness says it addresses a trend toward doing more with less in IT.

"People aren't just throwing in boxes anymore - security is really becoming embedded across" the network, he says.

It's important for F5 to make a move, according to Kindness - commodity hardware is increasingly able to provide the core application delivery and load balancing functions offered by F5's devices, making the company's growing stable of add-on services a vital differentiator from cheaper Brand X alternatives. Ensuring that those services provide substantial value for money helps keep F5 a step ahead.

More than attracting new buyers, Kindness says, new offerings like security help convince existing customers not to defect.

"F5 needs what Websense is offering," he says. "It's a necessity as part of their direction.

F5's move towards security goes well beyond the Websense deal, however - the company announced a new firewall add-in for its Local Traffic Manager product along with new VIPRION and BIG-IP hardware last month, and the BIG-IP line was certified as a hardware firewall by ICSA last January.

"Remember that many people still perceive F5 as the load balancer company, so for F5 to succeed it must first demonstrate its network security chops. This means convincing its customers that it is committed to network security and that its product is as strong on security protection as it is on performance," wrote Network World blogger John Oltsik at the time.

F5 seems determined to do just that. Senior Product Marketing Manager Greg Maudsley says the budding security business accounts for a "significant" percentage of F5's revenues, though he declined to provide specific numbers.

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