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Network World - The Stanford marching band, known for its creative and sometimes controversial musical extravaganzas, geeked out during halftime of the 100th Rose Bowl football game on New Year’s Day by collectively forming themselves into the ghostly shape of the Snapchat logo on the field.
Photo-sharing app Snapchat, which was started by a pair of Stanford students in 2011, boasts a friendly ghost called “Ghostface Chillah” as its logo. Though the spookiest thing about Snapchat this week was the revelation of a major leak of the iPhone/Android program by a computer security group that said phone numbers and user names of 4.6 million users was exposed.
The security hole is a big blow to Snapchat, for discretion and privacy have been big selling points. It has gained popularity because of users’ ability to share photos that are only visible for a few seconds to specific recipients.
The Stanford marching band’s tribute to the Snapchat logo seemed to baffle the game’s halftime commentators on TV, and also probably puzzled many in the audience. As one woman tweeted:
Um the band in the rose bowl halftime show just made the snapchat logo and my dad is adamant that its a tree. He's 67 he doesn't even KNOW.— Jay T (@OtherJuliette) January 1, 2014
One recent validation of Snapchat’s popularity were reports that the company turned down a $3 billion buyout offer from Facebook, which is said to be losing some users to the service, along with other social offerings such as Twitter and Instagram.
Though it appears Snapchat is not all-powerful: Even its logo’s appearance at halftime of the Rose Bowl game couldn’t help Stanford beat Michigan State, much to the delight of some:
Stanford should lose the Rose Bowl because their marching band performance was a salute to snapchat.— Adrienne (@_heyadrienne) January 2, 2014
Read more about voip & convergence in Network World's VoIP & Convergence section.