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Which vendors will be on target in the era of New IT

By Bob Violino, InfoWorld
February 18, 2014 12:21 PM ET

InfoWorld - The major technology shifts under way -- the move to cloud-based services and reduced importance of the data center, the growth of mobile devices and apps and related decline in use of traditional PCs, and the greater emphasis on big data/analytics rather than traditional analytics -- are having a huge impact on corporate IT.

But what do these shifts mean for key vendors in the industry? Which are most likely to adapt to the changes and even thrive in the rapidly emerging services-based, mobile-crazed environment, and which are in danger of becoming irrelevant? In other words, who can you continue to rely on?

For both IT and business executives, knowing which vendors seem to be moving in the right direction is a key factor in decision making, especially considering that these industry megatrends -- shaping what InfoWorld calls the New IT -- are now fully taking hold.

It's always risky to predict what the future will bring when it comes to assessing companies. The landscape can change in a hurry, particularly in an industry essentially defined by rapid change. But industry experts can look at what the vendors have done so far to come up with a reasonable expectation of where they're going.

Research firm Gartner has predicted that the "nexus of forces" -- including cloud, mobile, and social -- will reach mainstream status in 2014 and create new technology requirements, drive new purchasing and establish new competitive realities. IDC has a similar view it calls the 3rd Wave. Gartner says these forces will drive more than 26 percent of total enterprise software market revenue by 2017, up from 12 percent in 2012.

The shift in technologies and business focus powering this predicted growth will play out largely in four areas: services, cloud, mobile, and big data analytics. This report assesses how the key enterprise vendors are adapting -- or not -- to the changing face of business technology.

Services: Amazon, AT&T, Dell, Google, IBM, Oracle, Salesforce, SAP, Verizon

Cloud computing: Amazon, BMC, CA, Dell, EMC VMware, Google, HP, IBM, Salesforce

Mobile computing: AirWatch, Apple, AT&T, BlackBerry, Citrix, Dell, Good, Google, HTC, IBM, Microsoft, MobileIron, Samsung, Soti, Symantec, Verizon

Big data analytics: Amazon, Cloudera, IBM, Microsoft, Oracle, SAP

The New IT era: Welcome to the services generation

The New IT era: services vendors rated

It's clearly the era of cloud computing and everything as a service [8], and vendors built for that model or with the ability to adapt will lead the way.

As the market moves to greater consumption of services, companies that can help reduce the friction for their customers are more likely to do well, says Eric Hanselman, chief analyst at 451 Research. "The rewards will only go to those that understand how to make this service model work for their customers," Hanselman says.

With many enterprises looking to move from huge data centers to software as a service and the cloud, vendors that focus their business around services have the best chance of winning, says Greg Meyers, vice president of global IT at bioscience company Biogen Idec. "Google, Amazon.com, Salesforce.com, and IBM come to mind," he says.

Originally published on www.infoworld.com. Click here to read the original story.

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